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By Andrew Gates

Why buy wine?

In Australia, wine has become the new beverage of choice for people in all walks of life. Moreover, Australia has developed an enviable reputation amongst wine drinkers and appreciators the world over. Myshopping.com.au can help you make the right selection of wine for any occasion and to suit any taste. Listed on our website, you will find some of the most celebrated labels and award winning wines and you can make a selection based on reviews, price and supplier, regardless of why you want to purchase wine.

Wine

There are essentially three reasons that we can think of why you might want to buy wine: to drink in some social occasion, to give as a gift, or as an investment with a realisable future.

Buying wine to drink

Winemaker Greg Gallagher at the Charles Sturt University, South Australia, says judging a good wine is simple. "It starts with asking, 'do you like it?' " he says, "and finishes with 'did you like it?'" When you have a list of favourite wines, all you need to do is find them on Myshopping.com.au, and you will find out where it's sold for the best price.

But, because it's not always easy remembering the name, style and vintage of the wine you enjoy, it's a good idea to keep a record of wines you drink that you really like (and those that you'd prefer to avoid), for future reference.

When you're buying wine to drink, there are a number of considerations you might like to bear in mind, the first being: what is the occasion? It stands to reason that a wine for an intimate dinner with a partner might be a different choice than one for a footy night with the boys. Sharing a wine with someone is a lot more than simply sharing the drink. It's also sharing your taste, your values and your standards.

So it pays to think carefully about the occasion and the company with whom you are sharing the wine.

A second consideration might be, what is accompanying the wine? Wine is often enjoyed with a meal, but you might like to consider also how the occasion (or meal) will develop. Matching the perfect wine with the perfect food and mood is an exhilarating experience, and is often at the heart of great memories.

You may also want to consider the ambience of the occasion. A wine for enjoying at an evening symphony concert will have a different character to that enjoyed at a beach picnic.